This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.
To keep pace with the ongoing shift toward e- and m-commerce, retailers are turning to chat apps, where smartphone users spend considerable time each day.
One way they’ve been accessing consumers on these platforms is through chatbots, or software programs that use business-to-consumer (B2C) text-based messaging as an interface through which customers can communicate with merchants in a question-and-answer format. See the rest of the story at Business Insider
See Also:The card rewards strategies issuers can use to win top-of-wallet status while maximizing returnsAmazon is going to partner with HTC and sell Viveport VR appsHow crowdsourcing is helping to improve the troublesome last mile of e-commerce delivery