Jeff Webb, the founder of Varsity Spirit who helped transform cheerleading into an International Olympic Committee-recognized sport and mentored late right-wing activist Charlie Kirk, has died. A family spokesperson said Webb died Thursday in Memphis, Tennessee, following a “tragic accident.” Webb founded the Universal Cheerleaders Association (UCA) in 1974 with the mission of changing the narrative around cheerleading, boosting its visibility and turning it into a globally recognized sport.
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