CORTINA D'AMPEZZO, Italy (AP) — The world of curling has spent decades trying to figure out a way to raise its profile beyond the “once-every-four-years” curiosity it becomes during the Winter Olympics. The animated back-and-forth between Sweden's Oskar Eriksson and Canada’s Marc Kennedy during a match Saturday night — when Eriksson accused Kennedy of an illegal “double touch” — managed to do in a handful of seconds what years of promotion by those within the sport that looks like a combination of shuffleboard, chess and vacuuming the living room could not: cut through the noise to push it to the front of the line, ahead of the skiers and skaters and snowboarders that typically dominate the conversation whenever the Games roll around. Alina Paetz watched the proof unfold in real time.
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