Dictionary.com named the term “6-7” its word of the year for 2025, and the global “6-7” craze is still going strong at pro and college basketball games. The Hornets and New Orleans Pelicans are among NBA teams that feature “6-7” cams during timeouts at some games. Seth Bennett, the Hornets’ chief marketing officer, said Charlotte’s marketing and game presentation teams started discussing a possible “6-7” cam to capitalize on the trend and Ball’s involvement in it.
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