The WTA Tour has signed the largest sponsorship deal in the organization’s history, as the commercial arms of women’s and men’s tennis move closer to a long-mooted merger. Mercedes-Benz will become the WTA’s premier partner from January 1 2026. A source central to discussions of the deal — who spoke on the condition of anonymity because they were not authorized to speak publicly — said it will far exceed the previous one with medical company Hologic. The deal was agreed through WTA Ventures, whi
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