The Fox News host mocked 17-year-old David Hogg for not getting into a few colleges.
Nutrish, the pet food line owned by celebrity chef Rachael Ray, was the first to tweet that it would no longer advertise during Ingraham’s show.
“We are in the process of removing our ads from Laura Ingraham’s program, as the comments she has made are not consistent with how we feel people should be treated,” a spokesman for Nutrish told HuffPost in a statement.
Hours later, travel site TripAdvisor and home goods retailer Wayfair followed suit.
In a statement to HuffPost, TripAdvisor said Ingraham’s comments crossed “the line of decency”:
We believe strongly in the values of our company, especially the one that says, “We are better together.”
We also believe Americans can disagree while still being agreeable, and that the free exchange of ideas within a community, in a peaceful manner, is the cornerstone of our democracy.
We do not, however, condone the inappropriate comments made by this broadcaster. In our view, these statements focused on a high school student, cross the line of decency. As such, we have made a decision to stop advertising on that program.
Ingraham did not address the controversy on her show, “The Ingraham Angle,” on Thursday evening. Several national retailers still featured advertisements during the commercial breaks, including Gillette and Progressive Insurance, although ThinkProgress’ Judd Legum noted that the Ad Council was also featured, possibly as filler material after some companies distanced themselves from the program.
A spokeswoman for Wayfair, which pulled its ads, told HuffPost that Ingraham’s comments were “not consistent with our values.”
“As a company, we support open dialogue and debate on issues,” the Wayfair spokeswoman said. “However, the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values. We do not plan to continue advertising on this particular program.”
The companies’ announcements came a day after Ingraham mocked David Hogg, a senior at Marjory Stoneman Douglas High School in Parkland, Florida, for not getting accepted into a few of the colleges he’d applied to.
In response, Hogg called on people to pressure a dozen companies to remove their ads from Ingraham’s programs, which include “The Ingraham Angle” on Fox News and a morning radio show on Talk 1370 AM of Austin, Texas. Nutrish, TripAdvisor and Wayfair are pulling their commercials from the Fox News show, the companies confirmed to HuffPost.
Ingraham apologized Thursday afternoon on Twitter for “any upset or hurt my tweet caused [Hogg] or any of the brave victims of Parkland.”
Hogg dismissed Ingraham’s apology in an interview Thursday with The New York Times.
“She only apologized after we went after her advertisers,” Hogg said. “It kind of speaks for itself. ... I’m not going to stoop to her level and go after her on a personal level. I’m going to go after her advertisers.”
Expedia and Nestlé told HuffPost on Thursday that they would no longer advertise on Ingraham’s show, but did not immediately specify when this decision was made or whether her remarks about Hogg played a role in it.
“We have no plans to buy ads on the show in the future,” the Nestlé spokesman said.
Johnson & Johnson told HuffPost on Thursday that it “will pull advertising from Ms. Ingraham’s show.” Stitch Fix also confirmed to HuffPost that it would stop purchasing ads on her program.
Hulu tweeted that evening in reply to Hogg, saying it would similarly cease such advertising.
HuffPost reached out to every company on Hogg’s list of Ingraham advertisers, as well as others the teen tweeted out from a list compiled by Media Matters for America, a progressive media watchdog. Nutrish, TripAdvisor, Wayfair, Expedia, Nestlé, Johnson & Johnson, Hulu and Stitch Fix have responded or otherwise made public statements. Jos. A. Bank also told The Daily Beast it had no plans to buy ads on her program in the future.
A representative of Fox News declined to comment beyond Ingraham’s apology on Twitter.
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