SPORTS NEWS

On TV, Timing Is Everything at the Olympics

Getting U.S. stars like Michael Phelps to perform live in prime time was just one of the moves that set up the spectacular success NBC achieved in the Beijing Games.

Posted Monday, August 25, 2008 12:34 AM from NYT > Sports | 0 Comments

Filed under: Beijing (China), Olympic Games (2008), Television, Computers and the Internet, Advertising and Marketing, International Olympic Committee, National Broadcasting Co, Ebersol, Dick

TV Sports: A Detail-Oriented Voice for an Overlooked Sport

Ato Boldon has emerged as one of NBC’s best analysts, a blend of athletic smarts, charisma, precise analysis and brashness.

Posted Friday, August 22, 2008 10:02 PM from NYT > Sports | 0 Comments

Filed under: Olympic Games (2008), Track and Field, Television, National Broadcasting Co, Bolt, Usain, Boldon, Ato

Advertising: Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them

The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports.

Posted Tuesday, August 19, 2008 12:44 AM from NYT > Sports | 0 Comments

Filed under: Beijing (China), Olympic Games (2008), Swimming, Women, Television, Computers and the Internet, Advertising and Marketing, Gymnastics, NBC Universal, Johnson & Johnson Inc, Gillette Co, Online Advertising

TV Sports: New York-Based Crews Just Call It as They See It

NBC announcers are at 30 Rockefeller Plaza, nearly 7,000 miles from Beijing. But games are supposed to be called from arenas and stadiums, not booths far from the action.

Posted Wednesday, August 13, 2008 10:31 PM from NYT > Sports | 0 Comments

Filed under: Olympic Games (2008), Television, National Broadcasting Co

Sports of The Times: Athletes Only as Old as China Says They Are

If these Olympics were being held in the U.S. instead of in Beijing, the issue of possibly underage Chinese gymnasts would by now be a serious cable television cause célèbre.

Posted Tuesday, August 12, 2008 9:45 PM from NYT > Sports | 0 Comments

Filed under: Olympic Games (2008), Children and Youth, Television, Gymnastics

Tv Sports: NBC Extends Its Reach, but Also Exerts Its Control

So much in television is targeted at the Eastern time zone, the one with the greatest population. The Olympics are no exception.

Posted Sunday, August 10, 2008 10:26 PM from NYT > Sports | 0 Comments

Filed under: Olympic Games (2008), Television, National Broadcasting Co, Costas, Bob

NBC Ad Pairs ‘Mummy’ and Olympics

NBC executives call the company’s TV ads plugging its new movie, “The Mummy,” and the Beijing Olympics synergy. Some viewers call it confusing.

Posted Sunday, August 03, 2008 5:42 PM from NYT > Sports | 0 Comments

Filed under: Beijing (China), Olympic Games (2008), Television, Advertising and Marketing, National Broadcasting Co, Motion Pictures, NBC Universal, Mummy: Tomb of the Dragon Emperor, The (Movie)

TV Sports: With 2,200 Hours of Live Video, NBC Embraces Online Coverage

Since so much of each Olympics is unseen, in China, NBC will stream 2,200 hours of live events across 25 sports on its Olympics Web site.

Posted Sunday, August 03, 2008 5:05 PM from NYT > Sports | 0 Comments

Filed under: Olympic Games (2008), Television, Computers and the Internet, National Broadcasting Co

Officials Note Two Concerns for Olympics: Air and Access

Pollution and media access remain uncertainties as Beijing hustles to finish construction projects and get the city ready for the Aug. 8 opening ceremonies.

Posted Tuesday, July 08, 2008 9:51 PM from NYT > Sports | 0 Comments

Filed under: Beijing (China), Olympic Games (2008), Olympic Games, Television, Environment, Freedom and Human Rights, Demonstrations and Riots, News and News Media, International Olympic Committee, Air Pollution, Human Rights Watch

Comcast Makes Move to Upgrade Networks

The company is turning to Mike Weisman to improve the quality of the Golf Channel and Versus.

Posted Wednesday, April 16, 2008 9:58 PM from NYT > Sports | 0 Comments

Filed under: Olympic Games (2008), Athletics and Sports, Television

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