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• On TV, Timing Is Everything at the Olympics

  Getting U.S. stars like Michael Phelps to perform live in prime time was just one of the moves that set up the spectacular success NBC achieved in the Beijing Games. Posted Monday, August 25, 2008 12:34 AM from NYT > Sports | 0 Comments Filed under: Beijing (China), Olympic Games (2008), Television, Computers and the Internet, Advertising and Marketing, International Olympic Committee, National Broadcasting Co, Ebersol, Dick

• Advertising: Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them

  The large female viewership for the Olympics and the spate of spots intended for women are anomalies in TV sports. Posted Tuesday, August 19, 2008 12:44 AM from NYT > Sports | 0 Comments Filed under: Beijing (China), Olympic Games (2008), Swimming, Women, Television, Computers and the Internet, Advertising and Marketing, Gymnastics, NBC Universal, Johnson & Johnson Inc, Gillette Co, Online Advertising

• TV Sports: With 2,200 Hours of Live Video, NBC Embraces Online Coverage

  Since so much of each Olympics is unseen, in China, NBC will stream 2,200 hours of live events across 25 sports on its Olympics Web site. Posted Sunday, August 03, 2008 5:05 PM from NYT > Sports | 0 Comments Filed under: Olympic Games (2008), Television, Computers and the Internet, National Broadcasting Co