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The Nets are researching how to best utilize Yi Jianlian to connect with the nearly 650,000 Chinese-American population in the New York tri-state region and beyond.

Posted Wednesday, October 08, 2008 9:33 PM from NYT > Sports | 0 Comments

Filed under: Basketball, New Jersey Nets, Advertising and Marketing, Chinese-Americans, Yi Jianlian, Asian-Americans

Nets Search for Identity Without 2 of the Big 3

It is the first time since the 2001-2 season that the Nets are opening camp without Richard Jefferson or Jason Kidd.

Posted Friday, September 26, 2008 10:49 PM from NYT > Sports | 0 Comments

Filed under: Basketball, New Jersey Nets, Kidd, Jason, Jefferson, Richard, Yi Jianlian

Sports of The Times: With Yi, the Nets Hope to Go Global

The Nets invited a billion Chinese to stream a news conference Wednesday on njnets.com and to communicate with the newly acquired forward, Yi Jianlian.

Posted Wednesday, July 09, 2008 10:20 PM from NYT > Sports | 0 Comments

Filed under: Basketball, New Jersey Nets, China, Yi Jianlian

By Adding Yi, Nets Hope to Expand Their Market

The Nets are hoping that the acquisition of Yi Jianlian will allow them to attract a new pool of fans from the sizeable Chinese communities in North Jersey and Brooklyn.

Posted Friday, June 27, 2008 11:10 PM from NYT > Sports | 0 Comments

Filed under: Basketball, New Jersey Nets, Chinese-Americans, Yi Jianlian

Nets to Send Jefferson to Bucks in Three-Player Deal

If the deal to send Richard Jefferson to Milwaukee goes through, it would be the second time in four months that the Nets have parted with an All-Star player.

Posted Thursday, June 26, 2008 5:02 PM from NYT > Sports | 0 Comments

Filed under: Basketball, New Jersey Nets, Jefferson, Richard, Milwaukee Bucks, Simmons, Bobby, Yi Jianlian