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• Japan's Automakers Show Their Mojo

  Nissan's GT-R speedster is unveiled at the Tokyo Motor Show as local carmakers roll out performance models to liven up a lackluster image Read More... Posted Wednesday, October 24, 2007 12:35 AM from BusinessWeek Online -- | (Comments Off) Filed under: International, Asia, Autos, NSANY, TM, GM, HMC, Branding, MMTOF, CSGN, MZDAF

• The Key to Successful Branding in China

  Don't dilute cachet the way Buick did. Companies must solidly define their image, and relate with their consumer base, to succeed on the mainland Read More... Posted Monday, September 24, 2007 11:45 PM from BusinessWeek Online -- | (Comments Off) Filed under: International, Asia, Autos, GM, PEP, Advertising and Marketing, Branding, UN, YUM

• Volvo Wants Rugged—and Safe

  Struggling Volvo shifts its branding strategy to convince buyers it's more than just a Swedish "minivan" Read More... Posted Friday, September 14, 2007 6:55 AM from BusinessWeek Online -- | (Comments Off) Filed under: Company News, International, Autos, F, GM, Europe, Advertising and Marketing, Advertising, Mergers & Acquisitions, Branding, DAI, HYMLF

• How Solid Is Your Brand?

  Our columnist details the six key characteristics a well-positioned brand needs to possess Read More... Posted Friday, September 14, 2007 2:21 AM from BusinessWeek Online -- | (Comments Off) Filed under: TGT, GM, PEP, FO, TWX, MCD, Branding, PG, Entrepreneurs, Small Business, FDX, BKC, FUJHF, SBMRF, EL, WWY, BYMOF