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• The Year in Advertising

  In the first in our series looking back at the best global branding and marketing of the year, Johnny Vulkan of Anomaly gives the view from the U.S. Read More... Posted Wednesday, December 12, 2007 8:15 AM from BusinessWeek Online -- | (Comments Off) Filed under: Design, Innovation, Advertising and Marketing, Branding, ERTS, INTU

• Beyond Miami: Dacra Goes Global

  As the Design Miami juggernaut sweeps into town, real estate developer Craig Robins explains why he's taking his concept of cultural communities to a wider Read More... Posted Friday, December 07, 2007 7:03 AM from BusinessWeek Online -- | (Comments Off) Filed under: Design, Innovation, Branding, MCHN

• Wristwatches for the Rich

  In life, most people try to avoid complications, but when buying a watch, the more complications the better Read More... Posted Sunday, November 25, 2007 5:01 PM from BusinessWeek Online -- | (Comments Off) Filed under: Retailing, Design, Autos, Advertising and Marketing, Branding, BID

• Dove (D)evolution

  The beauty company says it's helping improve young women's self-esteem, but its much-lauded ad campaign may not be sending the right message Read More... Posted Monday, November 12, 2007 4:06 AM from BusinessWeek Online -- | (Comments Off) Filed under: Media, Internet, Innovation, Advertising and Marketing, Advertising, Branding, ULVR

• What's In a Name? Fatter Profits

  Largely unknown Taiwan contract manufacturers are trying to reposition themselves as consumer brands Read More... Posted Thursday, November 01, 2007 1:49 AM from BusinessWeek Online -- | (Comments Off) Filed under: AAPL, DELL, HPQ, T, S, DT, CSCO, INTC, Branding, SI, BBY, GTW

• In Search of a Google-Verizon Deal

  For now, the gPhone isn't in the picture, but a successful search engine partnership could lead to discussions down the road Read More... Posted Wednesday, October 31, 2007 2:44 PM from BusinessWeek Online -- | (Comments Off) Filed under: GOOG, Internet, Technology, AAPL, Computers, Consumer Electronics, Telecommunications, Wireless, VZ, Branding, INSP

• Holiday Inn's $1 Billion Revamp

  Parent InterContinental Hotels Group wants to shift Holiday Inn's focus from the budget traveler to the business traveler Read More... Posted Thursday, October 25, 2007 5:01 PM from BusinessWeek Online -- | (Comments Off) Filed under: Company News, GE, IBM, Branding, Travel, MAR, IHG

• Japan's Automakers Show Their Mojo

  Nissan's GT-R speedster is unveiled at the Tokyo Motor Show as local carmakers roll out performance models to liven up a lackluster image Read More... Posted Wednesday, October 24, 2007 12:35 AM from BusinessWeek Online -- | (Comments Off) Filed under: International, Asia, Autos, NSANY, TM, GM, HMC, Branding, MMTOF, CSGN, MZDAF

• Building a Better Brand

  Giant companies know their brands are worth a fortune. The key to marketing your business is finding a timeless position and staying focused Read More... Posted Friday, October 12, 2007 4:08 AM from BusinessWeek Online -- | (Comments Off) Filed under: F, NKE, KO, PEP, AMZN, MCD, RIMM, Branding, INTU, Entrepreneurs, Small Business, GT, BYMOF, ADDDY, MHINF

• Jack Daniel's International Appeal

  By sticking to its homespun, down-home story, the Tennessee sour mash whiskey has increased sales at home and abroad Read More... Posted Wednesday, October 10, 2007 4:36 AM from BusinessWeek Online -- | (Comments Off) Filed under: Company News, Design, International, Innovation, Advertising and Marketing, Advertising, FO, MCD, Branding, SBUX, MO, AXP, BFB

• How Britain Jumpstarts Design

  The Design Council heads up a network of regional programs that help harness the creative energy of small businesses as an engine for national growth Read More... Posted Wednesday, October 03, 2007 4:24 AM from BusinessWeek Online -- | (Comments Off) Filed under: Design, Innovation, Branding, WSM, SBRY

• Battling for the Middle in Emerging Markets

  To expand in rapidly developing economies, Boston Consulting's Jim Hemerling says, global companies can't limit themselves to the market's top end Read More... Posted Tuesday, October 02, 2007 12:19 AM from BusinessWeek Online -- | (Comments Off) Filed under: International, Asia, Advertising and Marketing, Branding, ADM

• EBay's Skype Bubble Bursts

  The shakeup and $1.43 billion charge confirm eBay's irrational exuberance as well as Skype's struggling Web-calling business model Read More... Posted Monday, October 01, 2007 4:54 PM from BusinessWeek Online -- | (Comments Off) Filed under: GOOG, Internet, Technology, Company News, Executives, MSFT, Earnings, YHOO, Telecommunications, EBAY, VG, FORR, Mergers & Acquisitions, Branding, E-commerce

• Bottled Water from the Rainforest

  With competition from Voss and Fiji and a growing bad rap for bottled water, can a startup make it selling luxury water from the Amazon rainforest? Read More... Posted Monday, October 01, 2007 4:30 AM from BusinessWeek Online -- | (Comments Off) Filed under: Design, Innovation, KO, PEP, Advertising and Marketing, Branding, WFMI, Entrepreneurs, COST

• IBM's Mills Opens Up on Collaboration

  Big Blue software bigwig Steve Mills discusses future profits, IBM's acquisition strategy, and the importance of an open format Read More... Posted Sunday, September 30, 2007 5:01 PM from BusinessWeek Online -- | (Comments Off) Filed under: Technology, Computers, HPQ, Executives, Software, MSFT, Earnings, IBM, ORCL, Mergers & Acquisitions, Branding, CA