BUSINESS NEWS

'Tis the Season for E-vites

Evite and other providers of online invitations are reporting double-digit growth, thanks to higher postal rates and eco-conscious party givers Read More...

Posted Sunday, December 16, 2007 5:01 PM from BusinessWeek Online -- | (Comments Off)

Filed under: Internet, Technology, Advertising and Marketing, E-commerce, IACI

Advertising of the Year (Part Two)

2007 saw the definition of advertising broaden, while the arrival of the iPhone presages a new battle for consumers. Simon Waterfall, co-founder of London Read More...

Posted Friday, December 14, 2007 8:48 AM from BusinessWeek Online -- | (Comments Off)

Filed under: NWS, GOOG, Internet, AAPL, Innovation, Advertising and Marketing, Advertising, YHOO, NOK

Battling Data Monsters at Yahoo!

Usama Fayyad is helping the Internet giant figure out how to harness the massive amount of data it collects in ways that profit advertisers and protect Read More...

Posted Thursday, December 13, 2007 5:01 PM from BusinessWeek Online -- | (Comments Off)

Filed under: GOOG, Internet, Technology, Advertising and Marketing, YHOO, TWX, Search Engines, IACI

The Year in Advertising

In the first in our series looking back at the best global branding and marketing of the year, Johnny Vulkan of Anomaly gives the view from the U.S. Read More...

Posted Wednesday, December 12, 2007 8:15 AM from BusinessWeek Online -- | (Comments Off)

Filed under: Design, Innovation, Advertising and Marketing, Branding, ERTS, INTU

In Japan, Bloggers Get to Pick Ads

Online ad service AdButterfly treats advertisers and bloggers as equals, letting marketers pick blogs—and bloggers choose what gets posted Read More...

Posted Wednesday, December 05, 2007 12:01 AM from BusinessWeek Online -- | (Comments Off)

Filed under: GOOG, Internet, International, Asia, NKE, Advertising and Marketing, YHOO, AMZN, TSBF

Facebook Dims the Beacon Spotlight

The social network gives in to complaints, granting users greater control over a system that shares information about Web activity Read More...

Posted Thursday, November 29, 2007 6:31 PM from BusinessWeek Online -- | (Comments Off)

Filed under: NWS, GOOG, Internet, Technology, Policy, Advertising and Marketing

Wristwatches for the Rich

In life, most people try to avoid complications, but when buying a watch, the more complications the better Read More...

Posted Sunday, November 25, 2007 5:01 PM from BusinessWeek Online -- | (Comments Off)

Filed under: Retailing, Design, Autos, Advertising and Marketing, Branding, BID

The EU Delays Google's Ad Buy

European officials want more time to review the proposed DoubleClick deal, and critics in the U.S. hope the FTC is paying attention Read More...

Posted Tuesday, November 13, 2007 6:20 PM from BusinessWeek Online -- | (Comments Off)

Filed under: NWS, GOOG, Internet, Legal Issues, Technology, Company News, MSFT, International, Europe, Advertising and Marketing, Advertising, YHOO, TWX, Mergers & Acquisitions, Search Engines, Info Tech 100

Dove (D)evolution

The beauty company says it's helping improve young women's self-esteem, but its much-lauded ad campaign may not be sending the right message Read More...

Posted Monday, November 12, 2007 4:06 AM from BusinessWeek Online -- | (Comments Off)

Filed under: Media, Internet, Innovation, Advertising and Marketing, Advertising, Branding, ULVR

We Don't Need 'Do Not Track'

To protect consumers' privacy in the digital age, we need better adherence to existing guidelines—not a whole new set of regulations Read More...

Posted Sunday, November 11, 2007 5:01 PM from BusinessWeek Online -- | (Comments Off)

Filed under: NWS, GOOG, Internet, Legal Issues, Technology, MSFT, Policy, Advertising and Marketing, Advertising, YHOO, Viewpoint, VZ, TWX, SBUX, ACXM, IACI

Firefly Mobile: Calling All Tweens

Its kiddie cell phone was a smash. Can a version for older children compensate for a gruelling management shakeup? Read More...

Posted Wednesday, November 07, 2007 4:12 AM from BusinessWeek Online -- | (Comments Off)

Filed under: TGT, MOT, Advertising and Marketing, HAS, Entrepreneurs, Small Business, SHLD, SANYO

Facebook: Marketers Are Your 'Friends'

The social network's new ad system delivers everything you say, do, and buy to marketers—with no opt out Read More...

Posted Tuesday, November 06, 2007 5:01 PM from BusinessWeek Online -- | (Comments Off)

Filed under: NWS, GOOG, Internet, Technology, Company News, MSFT, KO, Advertising and Marketing, Advertising, BBI, XMSR

The Ad Network Spending Spree

Big Internet companies have been snapping up ad networks to boost ad revenue. Now Specific Media plans to join the M&A frenzy Read More...

Posted Wednesday, October 31, 2007 5:01 PM from BusinessWeek Online -- | (Comments Off)

Filed under: GOOG, Internet, Technology, Company News, MSFT, Advertising and Marketing, Advertising, YHOO, TWX, Mergers & Acquisitions, Paid Search, WPP

Grown-Ups: Embrace Your Inner Goblin

Retailers are expecting more than $5 billion in sales this Halloween—thanks in part to adult spending on high-end treats Read More...

Posted Monday, October 29, 2007 11:37 AM from BusinessWeek Online -- | (Comments Off)

Filed under: TGT, Retailing, Advertising and Marketing, DIS, Small Business, CPB

Monks Go Green

An Atlanta-area monastery looks to "green burials" to sustain a cloistered lifestyle Read More...

Posted Tuesday, October 23, 2007 10:48 AM from BusinessWeek Online -- | (Comments Off)

Filed under: Advertising and Marketing, Entrepreneurs, Small Business

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