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• In Japan, Bloggers Get to Pick Ads

  Online ad service AdButterfly treats advertisers and bloggers as equals, letting marketers pick blogs—and bloggers choose what gets posted Read More... Posted Wednesday, December 05, 2007 12:01 AM from BusinessWeek Online -- | (Comments Off) Filed under: GOOG, Internet, International, Asia, NKE, Advertising and Marketing, YHOO, AMZN, TSBF

• The EU Delays Google's Ad Buy

  European officials want more time to review the proposed DoubleClick deal, and critics in the U.S. hope the FTC is paying attention Read More... Posted Tuesday, November 13, 2007 6:20 PM from BusinessWeek Online -- | (Comments Off) Filed under: NWS, GOOG, Internet, Legal Issues, Technology, Company News, MSFT, International, Europe, Advertising and Marketing, Advertising, YHOO, TWX, Mergers & Acquisitions, Search Engines, Info Tech 100

• A Slam Dunk for the NBA in China

  Along with eager sponsors and partners, the league looks to capitalize further on its mainland popularity with a recent exhibition tour and other initiative Read More... Posted Monday, October 22, 2007 11:59 PM from BusinessWeek Online -- | (Comments Off) Filed under: MOT, MSFT, International, Asia, TM, KO, Sports Business, Advertising and Marketing, MCD, SOHU, LVS, HRELF.PK

• Jack Daniel's International Appeal

  By sticking to its homespun, down-home story, the Tennessee sour mash whiskey has increased sales at home and abroad Read More... Posted Wednesday, October 10, 2007 4:36 AM from BusinessWeek Online -- | (Comments Off) Filed under: Company News, Design, International, Innovation, Advertising and Marketing, Advertising, FO, MCD, Branding, SBUX, MO, AXP, BFB

• Battling for the Middle in Emerging Markets

  To expand in rapidly developing economies, Boston Consulting's Jim Hemerling says, global companies can't limit themselves to the market's top end Read More... Posted Tuesday, October 02, 2007 12:19 AM from BusinessWeek Online -- | (Comments Off) Filed under: International, Asia, Advertising and Marketing, Branding, ADM

• Suzuki's Surge Against Giants

  Investment in gas-sippers and emerging markets has pushed Suzuki's market cap within sight of Ford's. Now the Japanese automaker wants to expand in the Read More... Posted Friday, September 28, 2007 12:25 AM from BusinessWeek Online -- | (Comments Off) Filed under: Investing, International, Asia, Autos, F, NSANY, TM, GM, Earnings, Europe, Advertising and Marketing, HMC, UBS

• Unilever Looks to Recover Lost Indian Glory

  As competition heats up, India's top consumer-products company woos affluent shoppers with global brands like Dove, while cooking up its foods biz Read More... Posted Tuesday, September 25, 2007 11:54 PM from BusinessWeek Online -- | (Comments Off) Filed under: Company News, Retailing, International, Asia, Food Services, Advertising and Marketing, NOK, PG

• The Key to Successful Branding in China

  Don't dilute cachet the way Buick did. Companies must solidly define their image, and relate with their consumer base, to succeed on the mainland Read More... Posted Monday, September 24, 2007 11:45 PM from BusinessWeek Online -- | (Comments Off) Filed under: International, Asia, Autos, GM, PEP, Advertising and Marketing, Branding, UN, YUM

• Volvo Wants Rugged—and Safe

  Struggling Volvo shifts its branding strategy to convince buyers it's more than just a Swedish "minivan" Read More... Posted Friday, September 14, 2007 6:55 AM from BusinessWeek Online -- | (Comments Off) Filed under: Company News, International, Autos, F, GM, Europe, Advertising and Marketing, Advertising, Mergers & Acquisitions, Branding, DAI, HYMLF